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CRATING LUXURY BRANDS THAT
STAND OUT FROM THE CROWD
AND ATTRACT YOUR DREAM AUDIENCE.

The Custom Brand Expericnce

Your brand visuals are the very first impression that potential clients
have of you and your new business. Let's make it all swoon-worthy.

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BEAUTIFUL, LUXURY BRANDING

Your Custom
Brand Experience Includes:

Discovery Chat

Brand Strategy & Questionnaire

Brand Identity Suite (primary logo, logo variation,
secondary logo, submarks or monogram, icon) 

Custom colour palette

Font pairings

Brand style guide

Collateral design piece of your choice

Social media profiles

Social Media templates 

Canva training 

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What to Expect

THE WELLINGTON AND GREY CUSTOM BRAND EXPERIENCE AT A GLANCE:

1

Phase 1: Discovery

2

Phase 2: Design

3

Phase 3: Launch

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Phase 1: Discovery

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  • Discovery Chat

  • Brand Questionnaire

  • Collaborative Visual Sharing (Pinterest or images via email)

  • Mood Board

 

We'll have a 30-minute chat (phone call, or let's meet IRL if you're in the GTA!)
all about you, your business, your dreams and goals. If you're ready to book, amazing! I will send you a detailed quote with timeline and invoice, and take a 25% deposit to hold your spot in the design queue. 
 

I'll be sending you a brand questionnaire with questions about your business, your dream clients, mission, vision and goals. Design questions, such as colours you like (or don't like!), or examples of brands you admire are also included.

 

We will also start sharing ideas via a collaborative Pinterest board (not a pinner? No problem. Sending images via email or Google drive works just as well).

 

I'll design a mood board for your approval - a collage of colours, imagery and font ideas that help define the look and feel of your brand. As one of the first steps in the branding process, this is an opportunity to ensure our ideas are aligned, and that I fully understand your brand’s vision.

Phase 2: Design

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  • Brand Identity Suite (Primary logo, logo variation, secondary logo,
    submarks or monogram, icon)

  • Custom colour palette

  • Font pairings

  • Collateral Design of your choice (for example: business card, flyer, garment tag)

  • Social Card templates

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This phase is all about me doing my thing! In the next few weeks, I'll be designing your custom branding. This includes logo suite (primary logo, secondary logo, variations, submarks or monogram), colour palette, font pairings, and 2 collateral designs (such as business card or social card) to see all of your custom branding pieces in action. I'll welcome any feedback from you, and we'll work on refining the final look.

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Phase 3: Launch

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  • all final files

  • brand book (style guidelines)

  • social media launch images

  • very excited emails

 

Let's Launch! Pop the bubly and queue the many exclamation points in my emails, because I'll be just as excited as you! I will upload downloadable, ready-to-use files and resources to you to start using asap. I'll send you a Brand Book with guidelines on how to use your new branding pieces consistently and correctly. I also provide optional Canva training if needed.

Is this the end? :( 

No! I'm in touch with ALL of my former clients, with further services,
a meeting or phone call anytime, and of course cheering you on
as you continue to run your business. 

TIMELINE: 2-4 WEEKS

INVESTMENT BEGINS AT $1,200

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